The holidays are trying times for all in home care. More client care is requested from clients and family, and more caregivers want time off to be with family. Thus many regular schedules, usually not needing extra staff, now have to be staffed. So, why would an agency WANT to market over the holidays?
The holidays, in addition to being stressful, are also the perfect time to engage the family about care needs. Family comes to visit and notices that Mom or Dad may need some care, or that more care is needed so the family can feel some peace of mind when returning to home in a distant place. The key to turning a hectic time of the year into a golden opportunity to increase your business is to plan ahead.
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Thousands of new blog posts are published by home care agencies each and every day. If you want to make sure your blog stands out and keeps visitors coming back, you need to give them something they can sink their teeth into.
Treat your blog like a bakery and each blog post like a scrumptious chocolate cupcake. It should:
- Look appetizing (have an irresistible title)
- Be easy to swallow (have information that is easy to read and digest)
- Taste great (have superb content)
Continue reading “5 Ingredients That Make Your Blog More Delicious” »
Guest article by Scott Siders with Novo Writing.
Most business owners understand the importance of regularly updating their blog with fresh and relevant content. It’s simply the most effective and affordable way to attract customers online. But there’s a big difference between knowing what to do and how to do it.
Continue reading “5 Tips for Using Content Marketing to Attract Customers” »
Anyone involved with Home Health knows that under the Conditions of Participation (COPs), you are required to have an Advisory Committee. Further representatives of all disciplines you employ and management representation needs to sit on the Committee. To meet this requirement, we see many home health agencies making the mistake of using their own clinical staff.
Continue reading “Vetting a Home Health Advisory Committee” »
Website bounce rate is one of the most important metrics you should be tracking in your analytics. Bounce rates tell you what percentage of visitors click-away after viewing only one page of your website. This is obviously a critical statistic when you are trying to convert browsers into buyers. A simple mistake in your website strategy and design can send visitors away even if you offer the best homecare services in your area.
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Inbound marketing continues to grow in importance for home care, and while it hasn’t made the more traditional outbound marketing techniques irrelevant, it is the way that more and more customers are finding the home care products and services they need. In fact, of all the daily online searches, nearly half (46%) are searches for information on products or services. This means clients are now looking for you, and not the other way around. Is your home care agency easy to find?
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It is with great pleasure that I introduce Pat Drea, a dear colleague and friend, who has agreed to share some of her great wisdom with all of us. Pat, Chief Operating Officer for Visiting Angels, a leading national private duty company with 430 offices, is a popular featured speaker at national and state private duty events. Like all leaders in this industry, Pat has her finger in the wind and sees the changes coming and is sharing some of her tips for not only survival but for thriving and growing your home care business. Enjoy!
It’s no secret that our economy has changed in crucial, fundamental ways that are redefining what it means to be successful in private duty home care. Competition has increased in some markets as people displaced from other industries see private duty home care as an attractive business opportunity. Consumers are less likely to purchase high-hour services, and nervously seek cheaper, untrained, unsupervised alternatives to what professional private duty home care companies provide. Marketing has emerged as a full time role for Private Duty home care companies that wish to become known as preferred providers with a recognizable brand. Overhead has increased in the form of regulation and oversight, increased expectations of consumer families, due diligence in hiring and orientation, and the requirements for maximum efficiency. Growing your Private Duty home care business, demands that you take several steps to adapt to the new tough economy.
It is my great pleasure to introduce Merrily Orsini, a colleague and friend who is a wealth of information on social media marketing. Merrily owned and ran private duty agencies for many years, but in the last few years has given this up and developed a company devoted to social media marketing for home care. I think you will find, as I do, some very valuable information in the article she has so graciously agreed to write for us.
With the veritable onslaught of new and ever-changing technology of the last decade, businesses of all types and sizes are being forced to reevaluate the efficiency and ROI of their marketing strategies. Think about it: when someone wants to find something, where does he go first? He SEARCHES on whatever device he has handy. Mobile phones, iPads or computers are now the door to products and services, and the smart home care agency owner will understand this, and create and integrate marketing efforts accordingly.
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Guest article from my friend and colleague, Scott Siders.
Most business owners know their target audience is searching for their products and services online. They know they need to consistently produce relevant search engine optimized (SEO) content to attract those potential customers. This content includes SEO articles, press releases, case studies, blogs, social media posts, and more.
But many business owners overlook the importance of the quality of the SEO content they publish for the world to see. SEO content that doesn’t attract the search engines and their target audience doesn’t just waste time and money. Poor quality SEO content can actually damage their brand and reputation. Potential customers may see their company as inferior, even if their products and services are superior to their competition.
Continue reading “Are You Giving Your Customers Quality SEO Content?” »