Kenyon HomeCare Consulting3 Simple Suggestions For Your Home Care Agency's Marketing - Kenyon HomeCare Consulting (206) 721-5091

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3 Simple Suggestions For Your Home Care Agency’s Marketing

home care marketingBetween taking care of business needs and making sure patients are receiving the highest quality of care, it can be difficult finding time to build a marketing and sales strategy. That said, marketing and sales are a vital part of maintaining and growing the success of your business. 

Client And Employee Referral Program 

Even if you’re a “high growth” organization, home care is such a personal industry dealing with folks’ loved ones. So, a referral from a trusted friend, contact, or relative can go a long way. Beyond that, incentivizing your clients and/or employees to provide referrals rewards them for their efforts. It also involves them in the success of the business. 

Collaborate On An Event With An Organization From A Different Industry 

Collaboration not only leads to higher attendance numbers for the event, but often means the co-organizers involved can share the time, effort, and costs needed to produce the event. Events allow for collaboration, face-to face conversation, and a chance to build brand awareness. The content of the event can be anything, but here are some suggestions: 

  • Panel Discussion on General Business Topic 
  • Networking Mixer 
  • Unrelated Community Event 

 Simple Social Media Or YouTube Video 

In 5 years, over 80% of internet content will be video.  If a video builds your brand or generates leads, then it does not need to be professional-looking to be effective. If the video is authentic, honest, and feels “presentable”, then you hit the mark. It can be achieved with very little cost, time, or equipment.  Plan time for video content, production, improvement, and repeating the process. Approaches could include an introduction by the owner or CEO, team interviews, a video tutorial, or something simple like a “Boomerang” video on Instagram or Facebook. 

Let Us Help Structure Your Marketing 

If you need help with a marketing plan, then Kenyon Homecare Consulting can help you succeed. Call us at 206-721-5091 or contact us online for your free 30-minute consultation.

Content excerpts were taken from the article by Jed Hammel on Ankota blog January 31, 2019Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota’s primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

Category: Marketing

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