Quick Overview of How Search Engines Work
These are little-automated programs or bots that scour the ‘net for any and all new information.
The spiders will take notes on your website, from the titles you use to the text on each page to learn more about who you are, what you do, and who might be interested in finding you.
Have a Picture with Alt Text Labeled
When you put a photo on a web page, there is a label (text you can type in) for the photo, called Alt Text, in most web page interfaces. This label should clearly describe what the picture shows and hopefully demonstrate relevancy to the page’s topic.
Match Your URL, Title, and H1 Header
As above, by making sure that these three elements are in alignment, it not only strengthens your point to a human reader, but it allows bots to better “understand” what your page is about and who best to present it to when folks search or surf on the web.
Consider Your Keywords
The days of “keyword stuffing,” or putting trending keywords within the content of your page in order to trick the bots into ranking you higher are over. What you do want to do is to research what keywords are relevant to your business, write original and thoughtful content surrounding these keywords or topics, and add to the trending conversation.
And again, this approach will also make your content more interesting and clear to human readers, but it will allow the search engines to get a clear idea of what your content is relevant to and will likely rank your content higher than if you wrote a blog on a less trending topics.
A Few SEO Resources for Your Online Content
This article was written by Jed Hammel from Ankota. Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota’s primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.
Kenyon HomeCare Consulting Can Assist With A Marketing Plan That Works!
At Kenyon Homecare Consulting, we recognize the complexity of marketing today. Agencies can’t afford to have a weak marketing plan or marketing staff that aren’t driven to performance measures. Call us today at 206-721-5091 or contact us online to see how we can assist with marketing or clinical plans to help you succeed.