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Agency Startups & Diversification

So, You Want To Start A Homecare Agency. Do You Know What Kind Of Homework To Do? Check This Out To Make Sure All Your Ducks Are In A Row First!

Ducks in a rowIf you want to start a homecare agency, then you need to take some steps before you jump in with both feet. Let’s look at some things to consider in a start-up. 

Top 5 Things To Consider To Start A Homecare Agency: 

Moving forward successfully means you must research ahead of time to have your ducks in a row.  Here are the top 5 things to evaluate first. 

  • Location, Location LocationHave you checked out where you want to hang a shingle? Does that location make sense for your agency? Are you in an area where the population needs the services? What about competition. You need to look further than the mission. If the market is already saturated in the area, then you need to consider a different location. 
  • Marketing: This is often overlooked prior to opening. It shouldn’t be. If you want to start a homecare agency, the community should know about it way before you open doors. 
  • Secure Funds: You need significant capital on hand to start a homecare agency. You need to hire and train staff who will be providing care long before you can bill for services. 
  • Join An Industry Association: Whether it be on a state level or a national one, a homecare association opens you to resources and education. While the association provides advocacy for the industry, it is also a huge reference point for members. 
  • Work With An Industry Expert: Starting a homecare agency is like speaking a new language, even if you have previous experience in healthcare. Whether you want to start up services or diversify what you currently provide, an expert in the industry is huge to help you move forward. 

Finding Your Expert To Help Start A Homecare Agency: 

At Kenyon Homecare Consulting, we know what it takes to start a homecare agency today. Call us at 206-721-5091 or contact us online for your free 30-minute consultation with a senior consultant today! Whether you need help from beginning to end or just specific parts of the process, we have the expertise you need.  


Do You Want To Start-Up Your Home Care Agency With Accreditation? Here Is What You Need To Know To Start Off On The Right Foot.

Well, you may be at the stage of your home care start-up where you have an NPI and Tax ID. Now, you decide whether you want a home care agency with accreditation or not. Let’s look at why agencies often do choose to accredit. 

Advantages Of A Home Care Agency With Accreditation: 

There are many reasons an owner would choose to start a home care agency with accreditation. Let’s look at 3 reasons this is a great way to go. 

  • Quality: This is a big one. With accreditation, you adhere to Medicare Conditions of Participation as well as additional standards of care. The quality measures lead to a higher standard of care. 
  • Timing: As a start-up, accreditation leads to a quicker timeframe for survey. When the state completes the start-up survey, agencies can wait for extended periods of time. Considering the agency is incurring costs providing care without reimbursement waiting for survey, this can be very expensive. 
  • Education/ Resources: Although there are costs associated with accreditation, there is additional education and account experts available for you to use as resources. It is a big deal starting an agency. Having experts to call to help you wade through regulation is a big plus. 

How To Choose The Accrediting Body: 

Accrediting can come from CHAP, JCO, or ACHC. Ultimately, it will be your choice which agency makes the most sense for you. The industry currently sees Joint Commission in home health agencies that are part of hospital or nursing home based systems that already use JCO. If you are free-standing, the standards from CHAP or ACHC apply specifically to home health. If you are unsure, then look at the standards for each to help you decide.

Let Us Help You Through The Process: 

At Kenyon Homecare Consulting, we can help you through the start-up process from beginning to end. This means we help you understand the regulations and get you through the accreditation process by helping from A to Z. We include start-up packages that include mock surveys to get you ready for the real thing. If you need some help, then call us at 206-721-5091 or contact us online for your free 30-minute consultation with a senior consultant who can help you succeed.

You Want To Start A Homecare Agency. Sounds Great! What Next?

start a homecare agencyHomecare is a complex industry. Those in it know it all too well. If you want to start a homecare agency, then do your homework first. In addition, having help to navigate the playing field can make your journey a whole lot easier.

What Kind Of “Homecare” Do You Want:

Homecare tends to be the cookie cutter term for providing care within the home.  However, there are multiple types of service lines. The type of service you want to provide determines your road map to start.

  • Private Duty/ Homecare Services: These services are generally considered non-skilled. These are private pay services as well as those covered by certain contracts. Your local Area on Aging as well as the VA will provide home and community based services that are more for custodial care or maintenance care. Payment for services is normally an hourly or per-unit rate
  • Skilled Home Health: These services are provided when a patient has recently been hospitalized or has had an exacerbation of illness. The patient requires the skill of professional services such as skilled nursing or physical/occupational therapy. A home health aide can provide personal care during this time, but skilled care is generally short-term. If your agency wants to bill Medicare for services, then you will need to become certified to do so. Payment for services is by episode of care or a per visit rate.
  • Hospice: If your mission is the terminally ill, then hospice may be the type of homecare you want to provide. Payment for services is an all-inclusive daily rate. This is different than other homecare services.

You Know What Kind, But Don’t Know What Next:

This is where it can be really beneficial to invest in consultant services. You may need state licensure. You may not. And, you also need to adhere to both state and federal regulations. When you jump into a whole new realm like homecare, having someone who has done it all before can make each step of the way a whole lot easier.  Consultants can get you through all your steps leading up to and through your survey and accreditation process. You need to hire and train staff, develop policy and procedures, admit and manage patient care. The thing is, you don’t need to start a homecare agency alone.

Let Us Help:

At Kenyon Homecare Consulting, we have senior consultants who can help you start a homecare agency successfully. Call us at 206-721-5091 or contact us online for your free 30 minute consultation.

Trying To Decide If You Have The Money For New Home Care Start Up? Feel Like Your Head Is Spinning?

Home care start upNo one wants to go into a home care start up barely keeping a head above water. It is important to know what to consider before jumping in head first.  Let’s take a look at how you can begin successfully.

6 Things to Consider In Costs Of A Home Care Start Up:

It takes tine, and consequently, money, to have a home care start up.  Here are the items you need to consider before you hang a shingle and see your first patient.

1. Take A Look At Your Intended Service Area:

This is where you consider a feasibility study and competitive analysis.  If your market is saturated with home care, you will be fighting for potentially a very small share of the market.  You also need to consider if you are rural or urban.  If your costs of mileage and travel time will leave you in the hole every time you make a home care visit, you need to reconsider.  Now, this may mean opening shop in a different location or a unique service that other agencies in your area do not.

2. Legal Requirements To Get Started:

As part of a home care start-up, you will need to establish a Tax ID and NPI number.  You will need to decide whether you wish to seek accreditation.  Being an accredited provider means that the accrediting body will complete the survey process in lieu of a state survey providing deemed status.  Accreditation requires a higher level of quality standard and does have costs attached, but there is always a resource there for you to ask questions.  The accrediting body is there to provide education and help you meet the quality standards.  If you decide to become accredited, you will need to choose which organization to do so.  There is cost attached to working with an accrediting organization, but the initial survey will be completed much quicker than through the state.

3. Licensing Requirements:

Most states require licensure, so the completed forms will need done and submitted to the state.  This will include documents that need submitted with the application and fees are attached.

4. Recruitment and Hiring:

Hiring the right people is time-consuming and costly.  You will need to decide the easiest way to facilitate this process.  Hiring new people means background checks, fingerprinting, payroll management and training.  Once you have been given the green light to provide services, you will have to maintain 10 clients on services for survey to be conducted.

5. Policy/ Procedure Manuals:

Every agency needs policies in place for administrative purposes as well as organizational management.  You also need up to date procedures that include items for the clinical staff like infection control and safety measures.  Client service records will need established with a clear procedure of information management.  Starting from scratch on these is very time-consuming when vendors have established up to date manuals available on demand.

6. Marketing/ Sales:

This may seem like a self-explanatory category.  However, a marketing plan needs to be in place.  You should have a focused plan of attack to get your name out there and achieve successful sales.  Healthcare providers are inundated with marketing from providers.  You need to get your point across quickly and effectively let referral sources know what makes you different and better.

There Is No Need To Do This Alone:

We have only begun to give you some basic steps and they can seem overwhelming.  Let us help you do it.  We have been through this process countless times and helped agencies do it more efficiently while providing guidance and getting you prepared for survey.  Call Kenyon Homecare Consulting at 206-721-5091, or contact us online today for your free 30 minute consultation.



Do Your Homework Before You Begin Your Home Care Start-Up

Those who dream of a home care start-up see happy patients, employees, and bottom lines.  However, rarely does everything go so smoothly as what we imagine.  That dream never has to worry about referrals or regulations or complaints.  Doing your homework allows so many of those dreams to be a reality.  Here we will look into some things that are very important moving forward in this industry.

Check This Out Before You Get Started

1. Check Out Your Service Area/ Create Your Business Plan

So often, people open doors without checking out what the community really needs.  Maybe there is plenty of market saturation in home health services, but the community really needs hospice.  There is a greater chance of success and market share looking into the latter.  Make sure the demographic is something you can realistically service.  Make sure your business plan is appropriate and meets the goals of your home care start-up.

2. Have Adequate Resources

The bottom line is a home care start-up will not turn a profit for the first year.  Make sure you have enough funding in place to cover your costs to start.  New business owners can be out of business quickly without having money to cover payroll and overhead costs.

3. Know Your Marketing Plan Ahead of Time

Depending on your location, it can be tough to crack the market in a new territory.  Know how you want to approach referral sources.  Do you want to market the niche’ you provide that is different from others in the area?  Do you want to look at non-traditional referral sources as this may be an untapped resource in your area.

4. Get Resources/ Documents ahead of time

This is the time when you develop internal forms such as application forms, interview questions, and always consider getting a policy and procedure manual that meets regulatory requirements that you only have to tweak to the specifics of your agency. Resources you can customize are a lot easier than reinventing the wheel yourself.  It will take a lot of headache and stress right away.

How A Start Up Expert Can Help You Through

  • Make Sure Your Employees Are Prepared:  It makes sense to look for staff that has experience in home care when you are starting up.  You need employees that understand the basis of the business and your mission. We certainly know patients need help other than Monday through Friday from 8:00am-5:00pm.  You need employees that get that and are willing to put in the time to care for people and understand the environments home care employees encounter.  Getting employees on board and oriented properly can make all the difference in a smooth start.  Utilize your expert to help you through hiring and orientation processes for the organization.
  • Develop And Implement Processes To Follow:  Even good employees with good intentions can fail without proper policies and procedure in place to guide practice.  Your expert can help work through processes with you to ensure the path is clear for anyone that needs guidance.  A good individualized policy and procedure manual is so helpful for operational flow.  A bad outdated manual leaves employees making decisions and process measure on their own when it may not be appropriate.  This will also allow you to determine appropriate efficiencies and expectations for employees and enforce them with policies in place.
  • Preparation For Survey: A good Start Up Expert can help with mock survey procedures and prep you for what to expect.  This is so vital to make sure you meet the clinical in home requirements as well as those related to administrative regulation.  When we consider implementation of emergency preparedness and the COPs, it is a lot to take on as a new home care start-up without help.  The expert helps guide you through the regulatory burden and interpretive guidelines that help you best implement new policy.
  • Ongoing Resource: The experts serve agencies all over the country.  They see so many different ways agencies function.  This allows a perspective that isn’t narrow and only indicative of one agency.  There are definitely more than one way to make certain things happen when it comes to regulatory compliance.  Let the expert help you decide what will work then best in your process

Join A National Association

A good start-up consultant will always want to see you involved with state and national associations.  These associations work to lobby for the patients we serve and the agencies we are.  Education is a key component to national associations.  You receive what changes in regulations are coming or potentially being changed.  It is money well spent considering the resources and information you receive.

Webinar Start up agencyCall Us If You Need Help

Contact us online or call 206-721-5091 for your free 30 minute consultation.  We can help you with your home care start-up and get you moving towards success!


Considering A Home Care Start-Up? Know These Things First

Growing your start upIf you want to consider a home care start-up, you need to know some things first.  Find out what you need and prepare for what you can.  You have two options to do so.  You can go for it alone or work with a start-up expert.  Here are some things to help you make the decision.

8 Things You Need To Know:

Let’s look at some issues to address prior to ever making the decision to move forward.

1. Market Research

Community and service area assessments are key.  Is your market already saturated with what you want to provide?  Also a big consideration is whether there are enough people in the area for you to run successfully.  With either, you can’t run with a margin to sustain the business.  You also need to address what tools to use to make the correct decision.

2. Money In The Bank

You have to have savings to start any business until you reach a profit.  Home care is even more difficult.  There are steps that must be in place prior to ever being able to bill for services being provided.  You must look at licenses, certification, and potential accreditation before you can charge a thing. Some states make take up to a year to make it happen.  Without cash reserves, you can’t sustain.

3. Regulations, Regulations, Regulations

There are federal and states regulations.  You have to look at OSHA, HIPPA, Emergency Preparedness, and accreditation requirements.  Yikes.  It is a lot on a good day and a ton on a tough one.  Ask yourself a very important question.  Do you have enough time and knowledge to set it up and implement it all?  Do you need a  home care start-up expert to help?

4. Resources

You need a lot more than knowledge.  You need employees, policy and procedure manuals, computer software, and education.  These all need to be in place to get started.  Starting without any of these can mean lost time and revenue. It will also slow down finish to the process.

5. Defining And Implementing Processes

Let’s face it, you may be a first time entrepreneur here.  Orientations, admissions and quality improvement has to be done.  Do you know how to make all that happen efficiently and adequately.  If not, poorly trained clinicians lead to poorly given care.  Ill prepared office staff leads to less or unclaimed revenue and referrals.

6. Referral Practices

Referrals are vital to success or an agency whether from a professional or word of mouth source.  In assessing your community, you need to know where to grow your agency.  What is untapped for a certain niche’ or client you can serve?  Have you looked at specific physician practices looking at services not provided by others?  These are all things that can make you a primary referral source.

7. Tools To Expand

So, let’s say you have already started.  You have basic services going, but have identified the need to expand.  This may be an additional service line or location.  Do you know where to start?  Again, education and regulations are key to additional service lines and what you must do before opening a branch.  It is a lot on top of running the day-to-day business.

8.  Marketing

This can be the most difficult task to face.  Approaching it the wrong way costs money you may not have.  Doing it right takes a well prepared plan and thinking outside the box.  You need to look at alternative sources for referrals.  Don’t look just at hospitals and facility bases.  Look at places that often don’t know what you can do to make life easier.  This requires community education in unique ways.

Succeeding With An Expert

Overwhelmed? Don’t feel bad because you are no alone.  Start up is stressful for any entrepreneur.  However, you can do this and keep your sanity by doing it with a home care start-up expert.  Turn to state and national associations for guidance to find someone.  Look for an agency that can provide services across the entire spectrum of the start-up.  Here are some things the right consultant can provide:

  • Choosing location and right service line
  • Obtaining the best resources for your type of agency
  • Licensing and accreditation assistance specific to your state
  • Effective business planning for growth, funds management, and processes
  • Hiring
  • Marketing plans specific to your agency

Work with an expert at Kenyon Homecare Consulting to avoid regretting it later.  It will save time and money in the process.  Contact us or call 206-721-5091 for your free 30 minute consultation.

7 Requirements Of A Successful Homecare Start Up

Whether you are a new homecare start up Home Care start Updeciding to expand into other business lines can be overwhelming.  It can happen the hard way or with the right support it can be successful without all the road blocks.  Find out here the 7 things you need to support yourself in a home care start up!

Supporting Your  Home Care Start Up

There are so many things someone has to keep track of and do when beginning a homecare agency or starting a new service line.  Missing something can mean the difference is thriving versus shutting your doors because you can’t proceed.  Working with professional consultants who have been through it before makes a huge difference.  It can allow you to sleep at night instead of pulling out your hair trying to make things work.

1.  Help With Getting The Right Tools

Whether you are talking employee manuals, forms, or policy and procedure manuals, it is a lot of work.  It is much harder to start from scratch.  It is very time consuming requires a lot of research.  Consulting agencies have manuals already up to date with regulations.  These can then be tweaked for anything you want specific to your agency.  It allows you the time to focus on what needs your expertise.

2. Getting Accreditation Or Ready For State Survey

Before being able to open doors for ongoing business, you must have a license and if you wish, become accredited.  This can also be a daunting process to make sure everything is in place for surveys.  Consulting agencies can provide mock surveys, policy revisions, and evaluations of your site.  This allows you to put into place what is missing as opposed to figure it all out on your own.  It is also peace of mind that someone else has looked at your agency objectively.  They are there to help you succeed!

3. Up To Date Knowledge Of The Industry

Consultants have a wealth of knowledge from years of experience doing what you are trying to do now.  They also have worked with many start ups and expansions in all demographics.  It gives them a unique experience to be able to guide you in the right direction.  Gaining the knowledge they have obtained is very time consuming and quite frankly, stressful.

4.  Hiring And Orientation

One of the toughest things to do in a start up is finding the team you want to hire beside you.  You need people to work as a team to support the goals and mission of the agency.  A consultant can help streamline this process.  This ensures you hire the people who truly fit the culture of your agency.  Once you have hired your team, sufficient training and orientation is crucial.  The right consultant offers guidance to help turn your staff into elite employees.

5.  Software Expertise

Selecting  the software system best suited to meet your needs is difficult.  It may seem like every technology company tells you they can do what you want.  However, you may have had experiences where this did not happen.  It helps to work with a consulting group with lots of experience with both sides of the EMR (clinical and billing).   Your agency size, documentation needs, location, and type of service you provide are all important in determining the correct software system to use.  Working with a consulting group that has software experts as part of the team will help lead you to the best decision for your agency.

6. Never Underestimate The Power Of Coding

We do not need to tell anyone out there how important proper coding is as getting you the reimbursement you deserve to take care of them.  Consulting Agencies that offer certified coders can provide Oasis teaching to clinicians to help them to receive maximum reimbursement for the care being provided.  It also allows a direct connection to speak with the coder as to why documentation to cover the proper codes is missing.  It will also decrease the errors when you submit your Oasis.

7.  Guidance For Staff Education

Many home care consulting firms provide complaint industry specific education and training. This education fulfills requirements, enhances client care, improves employee satisfaction, and ultimately sets you apart from the competition.

Kenyon Homecare Consulting And Your Start Up Home Care Business

At Kenyon Homecare Consulting, we offer everything outlined here, and more.  Our consultants are experienced, professional, and knowledgeable. And, our Chronic Disease University Program is the only online education of its kind.  Call us at 206-721-5091 to schedule an appointment.

Help Me Start Up A Home Health / Hospice Agency

There are well over 12,000 home health & hospice agencies in the US, and the industry grew some 4% annually between 2010 and 2015 due to a rapidly aging U.S.. population. For someone with an entrepreneurial spirit to meet the real healthcare needs of people, the homecare industry represents a real opportunity. But, how do you get started? What is involved in a successful homecare agency startup? Seven key areas of concern for every new homecare agency startup are as follows:

1. Vision and Business Plan

Home Health

The first step in starting up your new home health organization is formulating a clear vision of meeting community needs. A detailed community assessment gives you direction and your own background and focus will play into the decision.

There are many types of home health & hospice agencies, some focused only on non-medical daily living assistance for seniors and disabled persons, others equipped with nurses and therapists to take care of medical needs. To make your vision a reality, you need to think and put into writing a detailed business plan and find effective ways of marketing your vision to the community.

2. Licensing Issues

Step two in getting your homecare agency startup off the ground is obtaining all necessary licenses. A good consulting firm, will guides you through this complex legal process and uses experienced senior consultants to expedite the process to licensure.

Your agency will need to be incorporated with a Tax ID. You will also need to obtain a NPI (National Provider Identification) number with Medicare/Medicaid. There are differences in licensing from state to state. Expert guidance helps you properly prepare for successful practice.

3. Medicare Accreditation

Next, as a large portion of your reimbursements will come through Medicare (Parts A and B), you must go through the certification process. This involves a three-day Medicare survey in which your policies/ procedures, record keeping, and clinical practice will be evaluated. Consulting trains and prepares you to pass the first time.

Often times, agencies will choose accreditation from CHAP, ACHC, or JCO instead of the Medicare certification every three years. Accrediting bodies hold agencies to all Medicare Conditions of Participation as well as standards of excellence above and beyond Medicare/ Medicaid.

4. Software Selection

Today’s healthcare industry requires advanced medical equipment and computerized record-keeping. An existing agency may update software systems as needed, however, a homecare startup agency should carefully select the most effective software program to meet their needs. Senior level consultants help with making sure agencies do not make the costly mistake of choosing the wrong software.

5. Preparation of Manuals

To run your agency smoothly from day one, you will need to develop customized administrative policy and procedure manuals, employee handbooks, forms manuals, and other important organizational tools. Optimizing your manuals can save you valuable time and money.

6. Staffing Your Agency

So far, we have defined goals, removed legal barriers, and provided an organizational structure. This is like a naked skeleton. To put flesh and bones on this plan, you next develop effective recruitment and retention strategies. Hiring the well-trained and reputable staff members dedicated to providing top-quality care is key to fulfilling your mission. If you fail to fill your ranks with conscientious staff members, you could retain staff but fail to retain clients. On the other hand, retaining good managers may be a function of your overall policies and standards.

You can hire some staff directly full-time, some part-time, and contract out other specialists as needed. But you must do a thorough background check on anyone who will be working under you agency’s name, to protect patients, to avoid a possible lawsuit, and to protect your agency’s reputation.

7. ICD-10 Readiness

Finally, you should realize cash flow and reimbursement rates depend on efficient, accurate, and complete ICD medical coding practices. You need to train in-house coders or use a 3rd-party ICD-10 coding partner. Your clinicians need extensive documentation training to back up coders and keep everyone on the same page.

Do your homework before starting hiring your consultant. Look at the background of your consulting agency. Do they have expertise in all the items you need to begin your agency? Find the agency that offers specialists in all areas of the process. Are you obtaining access to one individual or a team of individuals working for you?

To accomplish all of the above and more for a successful homecare agency startup, you should invest in homecare consulting services such as those offered by Kenyon HomeCare Consulting. To learn more about Kenyon’s start-up packages, which cover everything from A to Z and are run by senior administrators with 20-plus years of experience, contact Kenyon online or call 206-721-5091.

Getting Startup Home Care Business Support Will Help Your Dreams Come True Faster With Less Stress

startup home care

If you’re considering starting a home care business or expanding the services you currently offer, there’s a lot you’ll want to know first. You need the right support to help you prepare for everything that’s likely to come your way.

Support for Your Startup Home Care Business

Is it possible to succeed in the home care industry on your own? Sure, but there will be many obstacles along the way.

Working with a professional consultant is a sure-fire way to overcome those obstacles with ease and speed. Thereby helping your dreams become a reality faster with fewer expenses and less stress. Here’s how!

1. Help Getting the Required Tools

Yikes, startups must have employee handbooks, forms and the all important home care manuals. The amount of documents needed for running a thriving—and compliant—home care agency seems to be endless. Going it alone means you’re responsible for creating or compiling these documents, and for finding all the information required for each one.

Instead of spending hours upon hours researching, writing, and editing documents, consider purchasing customizable products from a trusted industry expert. A professional who know exactly what’s required for your business and has experience crafting the documents you need. This helps speed up the process for your startup or new business line so you can focus on other pressing matters.

2. Accreditation and State Licensure Preparedness

Before you can open the doors of your startup home care business, you must be licensed and, depending on your business plan, accredited. An experienced consultant leads you in the right direction, helping you with obtaining your license and becoming accredited.

Through policy revisions, on-site evaluations, and mock surveys, your home care consultant will guide you toward 100 percent preparedness for licensure and accreditation.

3. Industry Knowledge and Professionalism

A world of information is at your feet whether you’re brand new in the home care industry or attempting to grow or save your organization. But wading through all the available info is time-consuming and stressful.

Expert consultants gain extensive knowledge through working with startups and expansions of all sizes and types. They’re in the know about regulations for each type of agency and can steer you towards what works and away from what doesn’t.

4. Hiring and Orientation Assistance

One of the most stressful aspects of a startup home care business is finding the right team to support your goals. The hiring and training process is exhausting, but a trusted expert helps you streamline the process. Thus ensuring you hire people who truly fit your agency’s culture.

Once you’ve secured a team, it’s important to provide sufficient training and orientation. The right consultant offers guidance and tools for turning your employees into an elite staff.

5. Software Expertise

Selecting software that meets all the needs of your startup home care business is a crucial part of success. From client care to billing and scheduling, efficient software is paramount. It helps to keep your organization’s operations running smoothly with as little headache as possible.

When you partner with a knowledgeable home care expert, you receive advice and guidance on choosing the software that best fits your agency’s requirements.

6. Help with All Things Coding

Accurate and efficient coding is vital to the success of your startup home care business. When done correctly, it can mean higher reimbursement for your agency, but when coding falters, so does your revenue.

Obtaining a coding outsourcing partner is a great option for making sure there are minimal errors before billing or submitting claims. It prevents you from needing certified coders and provides documentation and coding education for staff. All while ensuring you receive maximum reimbursements!

7. Guidance for Staff Education

Many home care consulting firms, provide compliant, industry specific staff education and training. This education fulfills requirements, enhances client care, improves employee satisfaction, and sets you apart from the competition.

Kenyon HomeCare Consulting and Your Startup Home Care Business

At Kenyon HomeCare Consulting, we offer everything outlined here, and more. Our consultants are experienced, professional, and knowledgeable. And our Chronic Disease University program is the only online continuing education program of its kind.

Contact us to speak with one of our experts!

5 Ways a Home Care Start Up Is Like Startup Culture

Ankota’s marketing director, Jed Hammel doesn’t come from the home care world but instead is an expert is social media marketing, filmmaking, event planningstartup-1018511_640 (1).png and more.  We hope you enjoy this article about how the home care industry and startups relate.   

I wrote a blog post a few months ago about the differences between working in a traditional corporate workplace and “startup culture.” After thinking about it a bit more, I realize that the qualities one needs to thrive in a startup environment are very similar to the qualities needed to excel as a private duty home care worker or at a homecare agency.

Take a look at the list below and feel free to comment below if you’d add anything to the list:

“The Prime Directive”

When I worked in and later taught film production to students, mainly how to thrive on a 50+person film set, I always referred to a Core Value I hold, “The Prime Directive”.  A phrase taken from “Star Trek”, what it means to me is simply asking what is the Number One goal of why you’re on set?  Is it to prove that you’re the smartest, or most experienced?  Is it to get people to like or respect you?  Is to make sure you’re proven right?  Of course not.  The number one goal of filmmaking is simply: “Get the Movie Made”  With this way of thinking, you remove all the interpersonal nonsense and you focus solely on the task at hand.

I feel that filmmaking, startup culture, and the home care industry share this core value…No person too big, no job too small, caregiving is all about doing what is needed to care for your clients.


Generally speaking, I am comfortable in a leadership role. I also quite enjoy and thrive in a support role, doing whatever is needed, and doing whatever it takes to get the job done.  Either way, what I know to be true 100% is that nothing great ever happened without teamwork.  I love it when I’m part of a group of people who work together and achieve something bigger than ourselves.

In home care, you may be working by yourself and the client, or with a diverse team as part of a broader agency.  But even if you work solo, working together with your client and their family members require a certain level of teamwork. Morever, whether you work for yourself or as part of a team, caring for another human being often requires to see the bigger picture and to feel that your work extends beyond just checking off tasks on a checklist.

Problem Solving

I love looking at problems and finding creative ways to solve them.  Plain and simple.  Startups are based on solving problems as quickly and efficiently as possible so to have this as a skill is a boon if you’re part of a startup business. I’m confident that homecare veterans can list pages of examples when they needed to use creative problem-solving with their tasks, client requests, maintaining their client’s dignity, or navigating client/family interactions.

Mission Based Work

I’ve been fortunate enough that all the sales, marketing, and promotion positions I’ve held have been for products, services, or events that I believe in and Championed wholeheartedly.  For me to spend all that time, energy, and money to promote a product I’m not passionate about…Well, I can’t see myself being very good at Championing a product, service, or company with a mission I don’t believe in.  The good news is that a great deal of startups are mission driven.

The homecare folks I’ve interacted with take pride in and understand the need for the care of their clients.  Home care tends to be task-focused and not highly engaging work on the surface.  That said, successful homecare workers tend to look beyond the tasks themselves to see the value to their clients, and the appreciation clients and their families feel.

A Variety of “Jobs”

For me, reaching the set goal is my focus, what job(s) I need to do to accomplish the goal is of less interest to me. You do what you need to get the job done.  That, and I enjoy the variety, the ever-changing pace, and the different people and skills I can learn about along the way on the journey. Though there are general work duties and a checklist to follow, day-to-day and client-to-client a home care worker’s duties and “jobs” span a wide variety of responsibilities and requests.  Every day is an adventure, as they say.

What do you think of the list?  What would you add or expand on?  Do you have any interesting anecdotes or stories that exemplify the list?  Feel free to comment below!

Let Us Help You Get Started

Contact Kenyon Homecare Consulting today at 206-721-5091 or contact us online for your free 30 minute consultation.

One of Ankota’s recent whitepapers, entitled “Selling Care Transition Services to Hospitals” is available for download and we think you’ll find it useful.  Please click the link or the picture below to download.

This article”5 Ways Private Duty Homecare is Like Startup Culture” by Jed Hammel, first appeared on Jan. 4, 2017 on the Ankota blog. Mr. Hammel is the marketing director at Ankota LLC. Ankota’s mission is to improve the efficiency and coordination of care outside of the hospital. Ankota provides software to improve the delivery of care.