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The New Private Duty Home Care Economy And The Rules

Private Duty

Private Duty Home Care Economy

It’s no secret that our economy has changed in crucial, fundamental ways that are redefining what it means to be successful in private duty home care. Competition has increased in some markets as people displaced from other industries see private duty home care as an attractive business opportunity. Consumers are less likely to purchase high-hour services, and nervously seek cheaper, untrained, unsupervised alternatives to what professional private duty home care companies provide. Marketing has emerged as a full-time role for Private Duty home care companies that wish to become known as preferred providers with a recognizable brand. Overhead has increased in the form of regulation and oversight, increased expectations of consumer families, due diligence in hiring and orientation, and the requirements for maximum efficiency. Growing your Private Duty home care business, demands that you take several steps to adapt to the new tough economy. Read more…

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