Do You Promote Your Chronic Disease Program? Why Not? If You Can't Say It Brings You New Clients, Then It Is Time To Make A Change Today!
July 24, 2021
Take A Deep Dive Into Your Chronic Disease Management Program:
The first step in this process is determining how successful your agency is at managing chronic disease. How often do these patients discharge with all goals met? How much has rehospitalization of this population decreased since you started or updated your program? Have you integrated your care plans? Do your aides have advanced education and certification in chronic diseases? Are you tracking your progress/ successes? If you haven't done these things, then it is time to dig into it. Know your program from every point of operations to understand how it really works if you don't already know.
Market Your Chronic Disease Successes:
Now, you have done the background. The next step is development of your marketing program around disease process. Let's consider some different marketing venues and potential approaches to promote your chronic disease programs:
- Television: Pay attention to the next 10 tv ads you see for home health programs. How many of them say the same thing? Many have a typical clinician smiling with a patient while talking generically about different offerings from the business. Many times something is said like, "We offer a full range of home health services such as nursing, physical, occupational, and speech therapy along with home health aide services". What does this really tell the potential patient? How many specifically talk to successes in managing COPD or CHF? How about specialized diabetic services?
- Social Media: The same rings true here. Use your social media advertising wisely. Make sure your ads don't look like every other agency. Ask yourself if you knew nothing about home health, would you look seriously at your own agency based on your advertising?
- Other Health Care Providers: When you speak directly with physician's group, dig into your statistics. The information shouldn't be generic. Talk about the patients you share. Don't go back to the basics with the physicians. We have seen many physicians zone out of presentation my marketing staff because of the generic nature of what is said.
- Patient Testimonials: These are great when speaking to physicians, using print ads, and for television commercials.
- Community Education: How often do you market to the community in providing education? Consider supports groups in your community. Have you attempted to educate there? Some find local fair and festival booths effective while others do not. Have you tried this approach? What about local EMS? The squads get called on these patients all the time. How much would your local EMS know about how you can eliminate some of their frequent fliers?
Results Based Consulting
Did you find value in this blog post? Imagine what we can do for your home care or hospice agency. Fill out the form below to see how we're leading the industry with innovation, affordability, and experience.
Contact Us
In the regulated world of home health, OASIS and ICD-10-CM Coding integrity non-negotiable for quality, compliance, and critically, and agency's financial health!
"Boots on the ground," emphasizes direct, in-person engagement to build the crucial referral network between your agency and referral sources and it is a necessity.
A positive corporate culture isn't just a feel good initiative, it's a critical business strategy that directly impacts ability to recruit and retain top talent.
Healthcare systems prioritize keeping patients out of hospitals. The burden and opportunity of managing chronic disease falls directly upon home health field staff.
OASIS standardized assessment requires comprehensive data with accuracy to ensure quality and positive financial outcomes for agencies providing home health care.
Effective management of chronic illnesses is critical to maintaining the patient's quality of life, preventing complications, and reducing costly hospital visits.
Accurate ICD-10 coding is more than a requirement for home health/hospice agencies—it is a critical for clinical integrity, financial health, and compliance .
The OASIS is a foundational component that affects agencies, patients, and the entire healthcare system and is the scoring bedrock for proper PDGM reimbursement.
A job as an aide can be the first step on a dynamic and flexible career path instead of entry level. Help make sure you know how to make it that way in your agency!
The most effective marketing strategies begin with a clear understanding of your client and the specific needs you can fulfill for them. It's not just advertising.