Do You Promote Your Chronic Disease Program? Why Not? If You Can't Say It Brings You New Clients, Then It Is Time To Make A Change Today!
July 24, 2021
Take A Deep Dive Into Your Chronic Disease Management Program:
The first step in this process is determining how successful your agency is at managing chronic disease. How often do these patients discharge with all goals met? How much has rehospitalization of this population decreased since you started or updated your program? Have you integrated your care plans? Do your aides have advanced education and certification in chronic diseases? Are you tracking your progress/ successes? If you haven't done these things, then it is time to dig into it. Know your program from every point of operations to understand how it really works if you don't already know.
Market Your Chronic Disease Successes:
Now, you have done the background. The next step is development of your marketing program around disease process. Let's consider some different marketing venues and potential approaches to promote your chronic disease programs:
- Television: Pay attention to the next 10 tv ads you see for home health programs. How many of them say the same thing? Many have a typical clinician smiling with a patient while talking generically about different offerings from the business. Many times something is said like, "We offer a full range of home health services such as nursing, physical, occupational, and speech therapy along with home health aide services". What does this really tell the potential patient? How many specifically talk to successes in managing COPD or CHF? How about specialized diabetic services?
- Social Media: The same rings true here. Use your social media advertising wisely. Make sure your ads don't look like every other agency. Ask yourself if you knew nothing about home health, would you look seriously at your own agency based on your advertising?
- Other Health Care Providers: When you speak directly with physician's group, dig into your statistics. The information shouldn't be generic. Talk about the patients you share. Don't go back to the basics with the physicians. We have seen many physicians zone out of presentation my marketing staff because of the generic nature of what is said.
- Patient Testimonials: These are great when speaking to physicians, using print ads, and for television commercials.
- Community Education: How often do you market to the community in providing education? Consider supports groups in your community. Have you attempted to educate there? Some find local fair and festival booths effective while others do not. Have you tried this approach? What about local EMS? The squads get called on these patients all the time. How much would your local EMS know about how you can eliminate some of their frequent fliers?
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