What Makes You Different Than The Rest Of Your Home Care and Hospice Competition? Stop And Decide What to Add Today To Secure Your Tomorrow!
October 23, 2021
Not Sure What Your Niche Is or Should Be?
- Pediatric Chemo Certification: Pediatric chemo often requires a chemo certified nurse to complete it unlike your typical 5-FU infusion that has been done at home for years. So, how many agencies in your area can provide this service? It is common for those hospitals servicing pediatric cancer patient not have a provider in rural areas. This leads to either the patient coming back into the hospital to receive treatment each time or an agency that is far away having to be paid a whole lot more to travel into rural territory to provide the service. This may be something completely untapped in your area and therefore allow you to negotiate rates that make it lucrative to provide the service even if there is more travel to do so.
- Specialty Infusion: There are still many agencies that shy away from providing infusions in the home. Maybe your agency will infuse an antibiotic, but won't do chemotherapy or IVIG. These are infusions that allow you to negotiate rates that allow you to turn a decent profit on every visit.
- Pediatrics: The majority of skilled programs out there don't specialize in pediatrics. If you have a pediatric nurse that comes on board, you could really market the specialty for your agency. Partnerships with pediatricians or children's hospitals are key for this. Unless the agency is specifically a pediatric agency, this is an often untouched specialty for the industry.
- Psych Nursing: Again, this is where partnerships with mental health professionals and hospitals could really make you thrive in your service area. A good qualified psych nurse can add so much quality to the care of your patients, especially considering how many mental health issues have come to light since the pandemic hit. Anxiety and depression are so often missing from our care plans when they are key to a patient successfully completing goals.
- Respiratory Therapy: Having a respiratory therapist to assist and consult regarding patient care is a huge thing to increase the level of confidence this physician specialty has in your agency. Just like with nurses who have a psych or pediatric specialty, the respiratory therapists communicate differently with physicians based upon the specialty. They know how to quickly and efficiently provide the MD the data needed for the physician to make the best medical decisions at home.
Now, You Have To Market Yourself Well:
The biggest issue agencies have with specialty programs is not marketing them well and developing partnerships with the right providers and payers to have the program flourish. It is a process and you have to have a good plan in place for it. Should you need with adding a service line or deciding on a niche market, call Kenyon Homecare Consulting
at 206-721-5091 or contact us online. Our senior consultant have decades of high level experience with expansion and adding service lines or niche programs.
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