Home Care Growth Kit: Recruiting + Retaining = Growth

March 8, 2022

" Small home care agencies believe that they are small because they can't get client referrals. Big agencies KNOW that they're big because they can recruit and retain caregivers ."

The top challenge in home care is having the staff to fill cases. The agencies who can take the phone call, meet the prospect today, and staff the case tomorrow are growing astronomically. The agencies who think they can suggest a home visit next week and then take two weeks to recruit a caregiver are being left in the dust.

With all that in mind, today's focus in the home care growth kit is  recruiting and retention.

How to Attract More Caregivers

Below we provide a curated collection of some of the best advice we've found from industry leaders on the topic of caregiver recruiting and retention:

From Home Care HR Expert Anne-Lise Gere:

Home Care HR Expert Anne-Lise Gere offers  Six Strategies to Improve Recruiting and Retention .

The top strategies are as follows:

  • Emphasize your Caregiver Satisfaction Ratings
  • Benchmark and Offer Competitive Wages
  • Provide Mentoring to Cut Down On Early Turnover
  • Promote Your Unique Culture
  • Provide Career Development (not just a job)
  • Your Office Staff Matters more than ever!

We recently chatted with Anne-Lise on the Home Care Heroes Podcast.



From Home Care Growth Expert Steve "the Hurricane" Weiss

Here's a great video from Steve the Hurricane on "How to Attract Caregivers.":


From Home Care Marketing Expert Jason Chagnon

Since the Internet is the first place that everyone searches for everything, check out this article from home care website expert, Jason Chagnon, at Providential Marketing. He offers  10 Creative Suggestions in this article ,  including SnapChat, Reverse Career Fairs, Leveraging Holidays and Current Events, and asking your caregivers how they found you.

From Home Care Expert Ginny Kenyon 

Ginny Kenyon reminds us that many caregivers entering the marketplace today are Millennials or from "Generation Z" and that they have a different mindset when searching for fulfillment in their lives. You might enjoy her article about recruiting tips for Generation Z.

How to Ask Great Caregiver Interview Questions

Home Care Pulse  has a two article series where they give advice on interview questions. The  first article  suggests that you should ask  four types of questions ,  as follows:

  1. Past Experiences
  2. Behavioral Questions 
  3. Hypothetical Questions
  4. Skills Questions

But then an  expanded article  adds a 5th category which might be the most important one. They call it "Questions to Help You Understand Their Needs as an Employee." Don't be intimidated, but this second article gives you  65 questions to choose from .

How to Provide Excellent Caregiver Training

In a home care business, your caregivers are your product, and caregiver education is a key way to develop a high quality product. Caregiver education is also a key ingredient in your caregiver education program. Home Care Pulse shared an article entitled  The  Top 10 Topics You Should be Training Your Caregivers On .   Please read the  full article  for all of the detailed insights that are shared, but here's the top 10 list:

  1. Housekeeping
  2. Transportation safety
  3. Preventing pressure ulcers
  4. Recognizing Abnormal observations
  5. Caring for clients with mental illness
  6. Caring for someone after a stroke
  7. Preventing readmissions
  8. Helping someone with COPD
  9. Helping someone after a heart attack
  10. Common medications

 

How to Safeguard Against Attrition in the First 90 Days

In the article ,  Overcoming the Biggest Obstacle to Growing Your Home Care Business ,  Home Care Pulse focuses in on improving your 90 day retention rate. Sadly, caregiver turnover averages over 60% per year and when caregivers leave in the first 90 days, your costs to recruit and train the caregiver will never be recuperated. 

Note that the biggest reason that caregivers leave is that they don't get assigned enough hours, or they lose their case and don't get reassigned quickly enough. The top 3 suggestions are as follows:

  1. Hire the right caregivers in the first place
  2. Keep new caregivers working the hours they want, and
  3. Stay in touch with your caregivers, always making sure that they are valued and appreciated

Here's anothe r link to the full article.

 

How to Continue to Learn Home Care Best Practices

Stephen Tweed is one of the preeminent consultants in the home care industry. Stephen joined the Home Care Heroes podcast and shared the foundations of a Caregiver Quality Assurance Program, and the value of growing and learning in Mastermind Groups. Here's a  link to the episode .

 

Recruiting and Retention Training Suggestions

There's a very robust  recruiting and retention course called Momentum  that is taught by Home Care Results expert Steve "the Hurricane" Weiss and Home Care HR Expert Anne-List Gere. Plus, we're able to give you a $1,000 discount on that program. Be sure to use code "ANKOTA1000" for the discount. Click here to learn more.


Additionally, Valerie VanBooven from Approved Senior Network was kind enough to offer a 4 part online training course on recruiting and retention that you can access by clicking here:


 

Home Care Recruiting Ideas for When You've Tried Everything Else

We're sure that you've found numerous valuable ideas in this installment of the home care growth kit, but as an added bonus, here are some further guides and resources for you:

From Providentia Marketing: The Ultimate Guide to Caregiver Recruiting


Thanks for reading this article and jumpstarting your agency's growth journey. For a quick and shameless plug, Ankota wants to be your home care software provider. We consider home care professionals to be heroes, and our mission is to take care of the home care tech so you can focus on the "hero stuff" like providing great care, recruiting and retaining great caregivers and growing your business.  If you'd like to connect, please click here.

Ankota is the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com. 


Kenyon Homecare Consulting can help you with all of your agency's needs. Whether you need assistance with your start-up, recruitment and retention, clinical or operational issues, regulatory compliance, or financial concerns, we can help. Call us today at 206-721-5091 or contact us online to see how we can help you reach your goals.

 

Kenyon Homecare Consulting reposted this article with permission of Jed Hammel who authored it and originally posted it to the Ankota Blog.


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controlling chronic diseases
By Ginny Kenyon April 25, 2026
In the rapidly evolving landscape of healthcare, the burden of care is increasingly shifting from clinical facilities to the home. As the population ages, the prevalence of chronic conditions—such as heart disease, diabetes, and respiratory disorders—has reached unprecedented levels. For home care agencies, the quality of service is no longer just about assistance with daily living; it is more and more defined by the clinical competencies and disease-specific knowledge of your field staff. Chronic disease education for home care staff is not a luxury, is a strategic necessity that directly impacts patient outcomes, caregiver confidence, and the business’s bottom line. 1. Enhancing Clinical Outcomes and Safety Home care staff are the "eyes and ears" of the healthcare system. When aides and clinicians are highly educated on chronic disease processes, they can identify subtle shifts in a patient's condition before they escalate into emergencies. · Early Intervention: An educated caregiver can recognize the early signs of fluid retention in a Congestive Heart Failure (CHF) patient or skin changes in a diabetic patient, allowing for proactive adjustments rather than reactive ER visits. · Medication Adherence: Understanding why a medication is prescribed for a specific chronic condition helps staff reinforce the importance of adherence to the patient, reducing the risk of complications. 2. Reducing Hospital Readmissions Hospital readmission rates are a primary metric for home health success. Chronic diseases are the leading cause of "revolving door" hospitalizations. By providing specialized education, agencies empower their staff to implement Evidence-Based Practices at the bedside. When staff can effectively manage symptoms and educate patients on self-care, the likelihood of a patient staying stable at home increases dramatically. This not only benefits the patient but also strengthens the agency’s reputation with referral sources like hospitals and physician groups. 3. Boosting Staff Confidence and Retention The home care industry faces significant challenges with staff turnover. Often, burnout is fueled by the stress of feeling unprepared for complex patient needs. Knowledge is Empowerment: When staff members receive robust training, they feel more confident in their roles. This professional growth fosters a sense of value and belonging within the organization, leading to higher job satisfaction and lower turnover rates. 4. Improving Documentation Accuracy In an era of increased regulatory scrutiny, clinical documentation must be precise. Education on chronic diseases ensures that staff members use the correct terminology and focus on the most relevant clinical indicators during their assessments. · OASIS Accuracy: For Medicare-certified agencies, a deep understanding of chronic conditions leads to more accurate OASIS scoring, which directly influences reimbursement and quality ratings. · Audit Readiness: Well-educated staff produce notes that clearly reflect the necessity of care, making the agency much more resilient during regulatory surveys or audits. 5. Bridging the Communication Gap Effective chronic disease management requires a multidisciplinary approach. A caregiver who understands the nuances of a disease can communicate more effectively with: · Physicians: Providing clear, clinical updates that help doctors make informed decisions. · Family Members: Offering clear explanations and peace of mind to stressed family caregivers. · The Internal Team: Ensuring a seamless transition of care and consistent messaging across all disciplines. Conclusion Investing in chronic disease education is an investment in the agency’s future. By elevating the knowledge of the frontline workforce, home care providers can transform from basic service agencies into high-value clinical partners. In the end, the goal is simple: providing the highest quality of life for patients in the comfort of their own homes, a goal that can only be met through a highly trained and knowledgeable staff. If you do not know where to get comprehensive education for Chronic diseases, contact Kenyon Homecare Consulting at gkenyon@kenyonhcc.com or call 206-721-5091. We are here to help
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