Home Care Growth Kit: The Best Marketing Tips for Growth
This chapter of Ankota's Home Care Growth Kit focuses on marketing. With that in mind, we've compiled four great resources for you to kickstart your agencies growth. Let's jump right in:
Optimize your Digital Marketing Success
First up, we have a fantastic piece from
Home Care Marketing Pros
(formerly Providentia Marketing) where they focus on the following key fundamentals:
- Know your audience
- Cast ads to a wide audience, but not too wide
- Once you have a visitor, re-market to them with Facebook or Google Ads
The article is called How to Grow your Home Care Agencies Digital Marketing Reach, and you can access it here:
Weekly Activities for your Home Care Marketing Reps
Next up is a video from Steve "The Hurricane" Weiss wherein he outlines a series of weekly activities for your home care marketing reps:
There's a relative newcomer on the scene, called AidQuest, who provide a unique service of live home care experts who chat with visitors to your website 24-hours a day. Before starting AidQuest, its founder, Kamran Nassar, ran one of the fastest growing agencies in the country.
Here is his three part series of home care revenue growth (click the 3 titles below):
Marketing Strategies to Grow Clients from Valerie Van Booven
This video provides another interesting angle on marketing for client growth:
Thanks for reading and for working toward jumpstarting your agency's growth journey. Home care is a vital to the health and happiness of so many, so thank you for the work that you do!
If you'd like to receive future chapters of the Home Care Growth Kit, just click the button below:
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For a quick and shameless plug, Ankota wants to be your home care software provider. We consider home care professionals to be heroes, and our mission is to take care of the home care tech so you can focus on the "hero stuff" like providing great care, recruiting and retaining great caregivers and growing your business. If you'd like to connect, please click here.
Ankota is the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
Kenyon Homecare Consulting can help you with all of your agency's needs. Whether you need assistance with your start-up, recruitment and retention, clinical or operational issues, regulatory compliance, or financial concerns, we can help. Call us today at 206-721-5091 or contact us online to see how we can help you reach your goals
Kenyon Homecare Consulting reposted this article with permission of Jed Hammel who authored it and originally posted it to the Ankota Blog.
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