Home Care Growth Kit: Sales Tips to Blow Away the Competition

March 23, 2022

Today's Home Care Growth Kit chapter is all about finding manageable ways for your agency to increase sales as effectively and easy as possible. Most of our "Growth Kit" series shares our own best practices and advice from multiple industry experts, but for this topic we're relying heavily on content from Steve the Hurricane ,  including his famous slogan "Blow Away the Competition."

 

These tips move from easier to harder:

Everyone who answers your phone needs to be able to elegantly handle a sales call

Let's face it, there are lots of phone calls that come into your home care agency, ranging from "where's my caregiver." to "my mom went into the hospital today," to "I quit [from a caregiver]" and more. The team members answering the phone need to handle each of these calls differently. Sometimes the needed response is compassion. Sometimes it's "sense of urgency." Other times you need to sternly but fairly get caregivers to do what they're supposed to be doing. 

 

But the bottom line is that the "My mom needs care" call is different and anyone who answers the phone needs to handle the call the right way. There's an adage that "You only get one chance to make a good first impression."

 

Here's a great video on how to handle the incoming prospect call:


Get the Right Kind of Home Care Clients

The decision for a family to get home care for the first time is a tough one. The family may have been putting it off because of mom's protests, or maybe because they don't know how to deal with the long term care insurance, etc. 

Going back to the well with Steve, he has defined a way of finding the best clients that will result in the most growth for your agency. He calls them NERDs.

Learn more in this Video:

 

Tips for Breaking Through Your Home Care Agency's Revenue Plateaus

The article starts by sharing a number of rad flags that your agency should be monitoring for. Some of them are obvious like seeing a reduction in hiring levels or inquiries, but others are more subtle. Your staff should review these regularly and put plans in place to address them. 

 

But then it gives you a strong play book for how to overcome the hurdles. Here are a few of the ideas:

  • Increasing Caregiver retention helps you increase sales
  • Nurture Referral Sources
  • Keep your website fresh
  • Ask happy customers to review your agency on Google
  • Review and Revise Your Strategic Plan

Get More Google Reviews

Following upon the suggestion to increase your Google Reviews, Home Care Marketing Pros (formerly Providentia Marketing) shared a great article on exactly how to do that. The title is  Effective Techniques to get more Customer Reviews on Google . As a preview, the article tells outlines the following strategy:

  • Communicate the Value of Reviews to your Staff
  • Ask for Reviews in Person
  • Make it as easy as possible to leave a review
  • Showcase and Engage with the Reviews you receive
  • Keep Exceptional Service as your Focus

Here's a   link to the full article .

Big Idea: Field Coordinators

Another really big idea we learned at a recent conference with  Steve the Hurricane  whose company has recently been rebranded as  Home Care Evolution ,  is the idea of field coordinators.

We'll do a full article about this, but here's a preview:

  • The idea is to promote a small number of your best caregivers to be field coordinators.
  • These coordinators should visit each client/caregiver pair on a regular basis, and you should charge a premium for this service (at roughly twice your usual hourly rate). 
  • Once you have these coordinators on staff you can differentiate in a lot of ways, including: 
  1. When a key prospect (read about NERDs above) inquires, you can send a field coordinator to meet the client and their family within one hour.
  2. You can start cases same day or next day by staffing with your field coordinators (at a premium rate) and blow away competitors who offer "a caregiver in two weeks."
  3. With field coordinators, you can take on clients that aren't quite ready for home care and have your field coordinators visit them (for a premium fee) for short visits
  4. These coordinators also raise the level of care across your organization and boost your reputation

We hope that these tips help you and your team accelerate sales and help your business thrive!

If you have any questions about how Ankota's home care management software can help your business, please click below to contact us!

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit  www.ankota.com  or  contact us .



Kenyon Homecare Consulting  can help you with all of your agency's needs. Whether you need assistance with your start-up, recruitment and retention, clinical or operational issues, regulatory compliance, or financial concerns, we can help. Call us today at 206-721-5091 or  contact us online  to see how we can help you reach your goals


Kenyon Homecare Consulting reposted this article with permission of Jed Hammel who authored it and originally posted it to the Ankota Blog.



 

Results Based Consulting

Did you find value in this blog post? Imagine what we can do for your home care or hospice agency. Fill out the form below to see how we're leading the industry with innovation, affordability, and experience.

Contact Us

compliance
August 28, 2025
Managing compliance in the home care, home health, and hospice world is a challenge. Let's look at what it takes. It is necessary to be methodical and intentional.
Health are crisis
August 20, 2025
Significant reductions is federal Medicaid funding has a huge impact to our nation's healthcare system to the tune of $911 billion over 10 years.
patient centered care
August 11, 2025
Somewhere in the mix of trying to improve patient care, the patients can get lost. The drive to to move to true patient centered care.
Solutions or quality care
August 2, 2025
Quality of care issues present a range of challenges related to providing effective and safe care in a patient's home.
Infection ontrol
July 26, 2025
Infection Control breaches remain a problem in the home care industry. These are preventable errors for your surveys and in everyday practice.
retention
July 17, 2025
Recruiting home care staff is challenging and costly, losing and replacing staff is worse. You also must consider lost opportunity costs.
Home care nurse
July 12, 2025
One of the biggest challenges for home care and home health is the recruitment of staff to provide care. The high cost remains an issue for recruitment strategies.
#recruitment #retention
July 3, 2025
There has been a growing issue with the supply of nurses and home care aides. This is particularly true for home care agencies. With the increased competition from hospitals, skilled nursing homes, Medicare home health and hospices for these workers, it has become increasingly difficult to recruit and hire.
January 10, 2025
HOPE Question and Answer Repository
June 9, 2023
Today, this article will look at little different than out typical articles. We all know the costs of losing employees and trying to hire and train new ones. It is exhausting and expensive. So, we think about our wages and benefit packages all the time. What can we do differently that makes people stay? We can’t change the job and we don’t want to keep people that don’t like the work itself. So, how do we acknowledge employees in a way that is valuable to them and that our businesses can afford to do? 5 Things To Consider About Employee Recognition At Your Christmas Party: 1. Years of Service: These can be based on milestone work anniversaries (5, 10, 15 yrs, etc.). If a person has been at your agency 11 years, you pull them up and acknowledge them in the group of employees who have been there at least 10 years up until the time they hit the 15 years landmark. This way longevity is recognized yearly. 2. Special Employee awards: Now, this may be difficult if your staff is very small, but acknowledge the employee who has gone the extra mile in the job they do. Tell the story. The employee needs to know when the employer is proud of the work that has been done. Consider a plaque or certificate. Don’t minimize the value of the employee having them to display. 3. Acknowledge all employees in the mix: Because we are a clinical industry, the administrative staff is often overlooked on day-to-day operations. Ultimately, don’t miss the chance to acknowledge the employee who was able to catch billing errors or collect on a large account. Staff doesn’t like to hear about money, but those types of collections keep Christmas bonuses in place! So, make sure the other staff knows the accomplishments of the finance department or the office manager that every caller loves to speak to. Don't ever forget the IT staff that is on call more than any clinical person in your agency! 4. Letters from the administration: Add a personal note to your staff either collectively or individually depending on the size of your agency. If you are larger, there are employees you don’t often see or get to talk to on a regular basis, so take the time so send a note with that Christmas bonus. 5. Consider the Christmas bonus: Listen, some of you can afford to do substantial monetary bonuses and that is fantastic. However, if you are not in that position, consider something in its place. Maybe small gas cards go with the letter from administration. With the cost of groceries, consider something that helps with the costs of daily living for employees. Big box gift cards in your area will always be used. You may do a lot of these things on a yearly basis to employees. All this being said, it doesn’t mean there aren’t reasons for acknowledgement throughout the year. However, your annual Christmas party is a good way to do it collectively. Between your annual party, write the individual cards to employees when you hear a patient interaction worthy of praise. Or, maybe you buy a gas card for the employee who has picked up extra shifts and always shows up on time. Ultimately, employees will feel valued. You will not regret the time, effort, and energy put into these efforts. Merry Christmas! If you want help with recruitment and retention strategies for your agency, please call Kenyon Homecare Consulting at 206-721-5091 or contact us online today.